Marketing Scholarships

We know you’ve worked hard to get to college, so when it comes to financing your education, your hard work can pay off through marketing scholarships. Available for both undergraduate and graduate Â鶹´«Ã½s, Western scholarships are based on academic record and financial need.

The Department of Marketing offers a variety of scholarships that you can easily find through WMU's scholarship matching tool, ScholarshipUniverse. Click the link below to start the process. Learn more about financial aid.

The scholarships below are open to receive applications from December 1, 2024 to February 28, 2025.

Thank you, donors!

It is the generosity of our donors that enables us to offer our Â鶹´«Ã½s a wide range of scholarships. Individuals, companies and organizations donate to invest in you and your academic journey. Whether it's one-time or a recurring gift, anyone can make a difference for our Â鶹´«Ã½s by donating to scholarships.

Marketing Â鶹´«Ã½ and faculty member standing with a scholarship award plaque.

The generous scholarships offered through the food marketing program have greatly assisted me financially as I work towards earning my degree. These scholarships have allowed me to focus on achieving my academic goals.

—Allison Quick, food marketing major

Marketing scholarships

Professor Andrew Brogowicz joined the Department of Marketing as a faculty member in 1979. He then served as chair of the department from 1991 to 2007, during which time he made significant contributions to the growth and quality of majors and programs within the department.

Consolidated Electrical Distributors (CED) is a sponsor of the Robert S. Kaiser Sales, Negotiation and Leadership Lab in the Haworth College of Business. As part of their commitment to business Â鶹´«Ã½s at WMU, they offer several scholarships to support under-represented Â鶹´«Ã½s.

Consolidated Electrical Distributors (CED) is a sponsor of the Robert S. Kaiser Sales, Negotiation and Leadership Lab in the Haworth College of Business. As part of their commitment to business Â鶹´«Ã½s at WMU, they offer several scholarships to support under-represented Â鶹´«Ã½s.

Consolidated Electrical Distributors (CED) is a sponsor of the Robert S. Kaiser Sales, Negotiation and Leadership Lab in the Haworth College of Business. As part of their commitment to business Â鶹´«Ã½s at WMU, they offer several scholarships to support under-represented Â鶹´«Ã½s.

Consolidated Electrical Distributors (CED) is a sponsor of the Robert S. Kaiser Sales, Negotiation and Leadership Lab in the Haworth College of Business. As part of their commitment to business Â鶹´«Ã½s at WMU, they offer several scholarships to support under-represented Â鶹´«Ã½s.

The Dr. Lowell E. Crow Endowed Marketing Scholarship was established in 2024 through the generous donation of his wife, Sondra. Dr. Crow was a professor in the Department of Marketing and went on to serve as chair, as well as assistant dean in the Haworth College of Business, until his retirement. Dr. Crow left a lasting impression on the Department of Marketing, the Haworth College of Business, Â鶹´«Ã½s and colleagues. This scholarship provides financial support for Â鶹´«Ã½s with majors within the department.

Through generous donor contributions, Â鶹´«Ã½s with majors within the Department of Marketing are awarded various scholarships.

Through generous donor contributions, Â鶹´«Ã½s majoring in sales and business marketing are awarded multiple scholarships.

The Dr. L Scholarship was established in 2018 through the generous donation of Dr. Karen Lancendorfer and her husband Mr. Jim Lancendorfer. The scholarship assists advertising and promotion Â鶹´«Ã½s with financial need. Priority is given to Â鶹´«Ã½s who are active in the major and the WMU AdClub.

The Dr. L Study Abroad Scholarship was established in 2023 by Dr. Karen Lancendorfer to support Â鶹´«Ã½s wishing to participate in study abroad.

Dr. Mushtaq Luqmani joined the Department of Marketing as a faculty member in 1977 and eventually served as chair of the department from 2009 until his retirement in 2020. He continues to serve as emeritus chair and professor in the Department of Marketing. Ms. Zahida Luqmani joined the Department of Marketing as an adjunct faculty member in 2001 and then moved to a term instructor position in 2008 continuing until her retirement in 2019. Both Zahida and Mushtaq were vital contributors to the Department of Marketing, thereby shaping and guiding its direction as it continues its path today.

This scholarship was established by Alexi Mavrellis and his wife, Lily. Alexi is a graduate of WMU and majored in sales and business marketing. He established this scholarship to support the sales and business marketing program.

This scholarship was created by Gordon and Laverne O'Reilly's daughter, Kelley, in memory of her parents.

Dr. Zahir Quraeshi joined the Department of Marketing as a faculty member in 1978 and was an integral part of the department until his retirement in 2022. The Zahir Quraeshi Endowed Scholarship in Marketing was established through the generous donation of Dr. Patricia Daugherty in 2020. The scholarship provides financial support for Â鶹´«Ã½s majoring in marketing.

The Richmond Excellence Scholarship is awarded through the Richmond Marketing Excellence Fund. The endowed fund supports the greatest needs in the Department of Marketing including Â鶹´«Ã½ scholarships, faculty research and special departmental projects. Jim Richmond is a former top senior executive at Stryker Corporation. He is a long-time supporter and sponsor of WMU.

Jim Richmond is a former top senior executive at Stryker Corporation. He is a long-time supporter and sponsor of WMU and the Department of Marketing.

Cynthia Wrazien-Hirt was a WMU marketing graduate, an outstanding instructor in the marketing department in the 1980’s and an advertising professional. She was an ardent supporter of the Department of Marketing and its advertising program. In recognition, her family established the Cynthia Wrazien-Hirt Scholarship in her memory.

Other scholarships for business Â鶹´«Ã½s

Â鶹´«Ã½ Â鶹´«Ã½s majoring in any business program may apply for Haworth College of Business scholarships.