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Provides marketing support and data management that supports college assessment and compliance activities.

• Gathers and monitors data collection relative to recruitment and outreach efforts for evaluation of recruitment and outreach initiatives and overall yield. Audits data for reliability and accuracy.
• Analyzes and interprets data. Monitors progress toward strategic planning goals, short- and long-term goals and objectives, and prepares reports. Maintains outcome data for forecasting and analysis.
• Manages the customer relationship management system for the college. Collaborates with internal stakeholders to develop and manage communication plans for a variety of audiences.
• Assists with communications, marketing promotions, public relations, development of promotional material, social media management and website maintenance for the college. Develops and implements marketing strategies to recruit Â鶹´«Ã½s and make connections with families and organizations serving historically underrepresented populations.
• Leads, events for recruitment, outreach, and continuing education by serving as the facilitator, presenter, and coordinator.
• Prepares, runs, and reviews standard reports ensuring accuracy of data for internal and external stakeholders. Develops and implements strategies and ensures efficient use of technology-driven recruitment, outreach, yield, and admitted Â鶹´«Ã½ systems. Ensures the security and confidentiality of data and reports.
• Participates in project teams and work groups to improve data availability and reporting.
• Hires, trains, evaluates and supervises Â鶹´«Ã½ employees.

Minimum qualifications based upon job documentation and industry best practices. Any current employees not meeting these qualifications will be grandfathered until they move to a different job.

• Bachelor's degree in related field from an accredited institution.

• Two years' relevant experience.
• Strong interpersonal, written and verbal communication skills.
• Strong organizational skills.
• Experience in data collection, statistical reporting and database management.
• Experience with using and querying databases and entering and tracking data.
• Experience in the design and production of promotion, communication, and outreach materials.
• Proven marketing success in program advancement metrics.
• Ability to maintain confidentiality.

Office or other indoor work with minimal physical demands such as occasionally lifting or moving materials less than 25 pounds. 

Work is generally performed in a well-lit, temperature-controlled indoor environment with occasional exposure to the outdoors or any number of elements. 

Revised: 2020-04-22