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Develops and implements marketing, promotion, and communication strategies for a moderately large or complex department, college or division under general supervision.

• Coordinates production of publications or promotional material including engagement and oversight of designers, writers, and photographers. Develops and maintains marketing communication plans and calendars.
• Explores concepts and ideas for promotional materials and designs marketing projects utilizing a variety of tools. Writes and proofs copy to include promotional material, press releases, Web and social media content.
• Ensures compliance with institutional communication, branding/identity, and marketing standards. Maintains integrity of overall University brand and/or unit brand.
• Translates message points into clear communication and meets well-defined communication objectives.
• Develops plans and oversees execution of small to medium size events of moderate complexity.
• May be responsible for department or college-specific marketing or communication-related initiatives or programs.
• May approve advertising within budget parameters. May be responsible for marketing budget for area of responsibility and for other related budgets.
• May respond to inquiries from or supervise staff and Â鶹´«Ã½ employees.

Minimum qualifications based upon job documentation and industry best practices. Any current employees not meeting these qualifications will be grandfathered until they move to a different job.

• Bachelor's degree in related field from an accredited institution.

• Three years' relevant experience.

Office or other indoor work with minimal physical demands such as occasionally lifting/moving materials less than 25 pounds.

Work is generally performed in a well lit, temperature-controlled indoor environment with occasional exposure to the outdoors and/or any number of elements.

Revised: 2024-04-15