Marketing Specialist

Job Description

  • Job code: 009807
  • Pay grade: E
  • Pay type: Exempt/salaried

General summary

Develops and implements marketing, promotion, and communication strategies for the department or college under general supervision.

Major duties

  • Develops or assists with development of promotional materials and designs for marketing projects utilizing a variety of tools.
  • Coordinates development of marketing and communication material and develops copy.
  • Writes and proofs promotional material, reports and publications, press releases, Web and social media content.
  • Translates message points into clear communication and meets well-defined communication objectives.
  • Gathers information and data for various marketing and communication initiatives.
  • Coordinates marketing communication activities.
  • Assists with planning and execution of various events.
  • May approve advertising within budget parameters.
  • May be responsible for special projects or operational services.
  • May supervise Â鶹´«Ã½ employees.

Minimum qualifications

Minimum qualifications based upon job documentation and industry best practices. Any current employees not meeting these qualifications will be grandfathered until they move to a different job.

Required education

  • Bachelor's degree in related field from an accredited institution.

Required experience

  • One year's relevant experience.

Physical requirements

Office or other indoor work with minimal physical demands such as occasionally lifting/moving materials less than 25 pounds.

Working conditions

Work is generally performed in a well lit, temperature-controlled indoor environment with occasional exposure to the outdoors and/or any number of elements.

Revised: 2017-05-08

This description indicates the general nature and level of work performed by employees in the above job. It is not intended to be a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.