What is a persona? EM-Tech defines persona as a grouping of similar characteristics shared by users that combine to create a generic role. Roles, responsibilities, and business practicies across the university vary, but the persona can be classified into the following categories of users within Enrollment Management CRM (Salesforce/TargetX):
- Admission Unit Recruiters
- Academic College and Program Recruiters
- Admission Unit Application Processors and Operations
- Graduate Program Coordinators
- Academic and Faculty Advisors
- Application Reviewers
- Marketing and Communication Specialists
- Orientation and Tranistion Offices
- Student Workers
- WMU Executives and Directors
After connecting with various users in the above groups, EM-Tech uncovered common competencies that each user group may find helpful to be successful in their role and while using the Enrollment Management CRM. Unique business processes may differ within each unit. Click on the persona(s) below to discover which skills are most beneficial for that group. All personas and competencies are subject to change as the system becomes more robust and informed by end users.
Personas and Competencies
All users of Enrollment Management CRM (Salesforce/TargetX) should have the knowledge and basic skills to:
- Navigate the system
- Personalize their settings
- Search Â鶹´«Ã½ records
- Create new Â鶹´«Ã½ records
- Link emails from Outlook to a Â鶹´«Ã½'s record in Enrollment Management CRM