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WMUx Market Research

Find data-backed Â鶹´«Ã½ without getting lost in the research. WMUx’s Market Research Team works with you to devise and implement a research strategy to push your innovative ideas forward.

Market Research and Strategy

Find data-backed Â鶹´«Ã½ without getting lost in the research. WMUx's Market Research team will work with you to develop and implement a custom research plan and strategy based on the insights you're looking for. Market Research can help you find Â鶹´«Ã½ to innovate or improve your course offerings. We can also save you time and energy by using our extensive knowledge of market trends and analysis strategies to get you the information you need to answer critical questions and make informed decisions. We combine your knowledge with our expertise to take your project to the next level at every stage.

Get Expert Help

We can develop a custom research plan for any stage of your project based on the insights you need. We implement the plan, collect the data and deliver easy to understand, action-oriented insights. Services include:

  • 30-minute working sessions
  • Survey design
  • Market trends analysis
  • Interviews and focus groups
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Who Can Benefit?

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Our team is located on main campus and assists a broad range of groups including:

  • Faculty, instructors, and graduate assistants
  • Administration
  • University staff

"The team had a good handle on the issues and patience with the changing nature of the survey project."   

 

-Mike Nassar with the Kalamazoo Literacy Council

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Discover

Find Â鶹´«Ã½ to innovate or improve your offerings.
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Collaborate

Save time guessing! Let us share our extensive knowledge of market trends and research strategies.
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Customized

Utilize mixed research methods to answer critical questions from every angle.

Frequently Asked Questions

No. WMU faculty, staff, and administration can use our services free of charge.​

It is not required to use WMUx market research services in your curriculum change proposal, however, increased scrutiny is being placed on the external demand justification for new programs and we can help in that process.​

An idea for research and an open mind! You do not need to have everything figured out. We offer 30-minute working sessions where you can sit one on one with someone from our team to figure out your best options, look through data, and find resources to take your idea to the next level.

  • To find answers to university related research questions, WMU offers . Check out Help Hub's extensive guide for survey software.
  • For data and statistical sources, the WMU library offers a wide variety of resources including a that lists various database sources.

Ready to get started?

We are excited to accelerate your market research!​​ Get in touch with us about your research needs by filling out our contact form.