Heidi Reale has 30 years of experience in the retail and consumer packaged goods industry with expertise in marketing and communications. She is a results-oriented executive with a proven track record of building teams and driving successful retail media, shopper marketing, loyalty marketing, digital and social media communication programs. Reale is an agent for change who embraces the Â鶹´«Ã½ technology presents to build stronger consumer relationships and ultimately increase sales and profits.
She holds a Bachelor of Science in public communication from Cornell University and a Master of Business Administration in marketing from Rensselaer Polytechnic Institute (RPI). She is currently a professor of marketing and digital marketing at the University at Albany and has also taught marketing and advertising at RPI.
Her specialties include retail media, shopper marketing, branding, marketing, public communication, digital marketing, crisis management, social media strategy, consumer research and shopper insights.