Bronco Spotlight: Ashley Mahler
SEO Analyst at Havas
I work in search engine optimization and content strategy for an international advertising agency.
What is the most rewarding and the most challenging part of your job?
I just started, but I'm in love. I was able to move to Chicago and dive in to city life.
What experiences impacted the choice of your career path?
Being an Ad major was such a rewarding experience. The major is very tight-knit, and the professors (Dr. Lancendorfer and Professor Gerfen) really individualize your experiences that way you enter the professional workplace fully prepared. Advertising is a healthy balance between my business side and my artsy side, and it made my time here relevant and fun. I also joined AdClub to connect with other Â鶹´«Ã½s and get to know employers. AdClub really opened my eyes to agency life and affirmed my decision to be an Ad major.
What advice would you offer Â鶹´«Ã½s to help them decide on a career path?
Internships and networking are the best ways to achieve success. Build your experience early on, and it will only help you in your later classes! I wish I had been a bit more social with people in my major because everyone is friendly, connected, and have similar interests. You will build lifelong friends and strong professional connections as an Advertising major.